Creative ideas probably occur as part of a potentially dangerous mental process, when associations in the brain are flying freely during unconscious mental states — how thoughts must become momentarily disorganized prior to organizing. Such a process is very similar to that which occurs during psychotic states of mania, depression, or schizophrenia. In fact, the great Swiss psychiatrist Eugen Bleuler, who gave schizophrenia its name, described a “loosening of associations” as its most characteristic feature: “Of the thousands of associative threads that guide our thinking, this disease seems to interrupt, quite haphazardly, sometimes single threads, sometimes a whole group, and sometimes whole segments of them.”
Why should we all use our creative power and write or paint or play music, or whatever it tells us to do?
Because there is nothing that makes people so generous, joyful, lively, bold, and compassionate, so indifferent to fighting and the accumulation of objects and money. Because the best way to know the Truth or Beauty is to try to express it. And what is the purpose of existence Here or Yonder but to discover truth and beauty and express it, i.e., share it with others?
The biggest obstacle to creativity is attachment to outcome. As soon as you become attached to a specific outcome, you feel compelled to control and manipulate what you’re doing. And in the process you shut yourself off to other possibilities.
I got a call from someone who wanted me to lead a workshop on creativity. He needed to tell his management exactly what tools people would come away with. I told him I didn’t know. I couldn’t give him a promise, because then I’d become attached to an outcome — which would defeat the purpose of any creative workshop.’
It’s hard for corporations to understand that creativity is not just about succeeding. It’s about experimenting and discovering.